10 Best Places to Shop for Affordable Wedding Dresses

Getting ready for your big day is stressful enough, so why spend your entire paycheck on a dress you’ll probably only wear once? More labels than ever before are offering affordable wedding dresses that look just as great as a million dollar gown. Here, some of the best places to snag your dream dress for less.

by Kristen Bateman


Reformation makes clothes with a cool-girl edge—that are also as environmentally friendly as possible. Think: bodysuits and jumpsuits made of Tencel, a fabric regenerated from wood cellulose. The brand also has an array of wedding and celebratory dresses for the eco-conscious bride, with prices as low as $268 to $648. You’ll find classic cap-sleeved lace dresses and modern two-pieces crafted of silk charmeuse.



“We’re seeing brides really interested in getting back to solid fabrics like mikado and crepe, and moving away from the more sheer fabrics like tulle,” Molly Kang, the founder of Floravere, tells Allure. “They want more sleek or structured gowns for their upcoming weddings in 2017.” This newly-launched, direct-to-consumer line lets customers try on samples of their affordable wedding dresses, like the architectural H. Golightly for $45, which will then be reimbursed after purchase. After you’ve selected the style, you can choose to customize the dress to fit your body, from raising the waistline to add or take away pockets and even monogram the inside of your bodice. Prices start at $1,550 and go up to $3,550.


While you may know ASOS as your favorite online retailer for easy-to-wear tees and tried-and-true jeans, the British e-tailer has its own in-house bridal line. The brand also offers accessories, like faux pearl crown headbands and pearl earrings, and even lingerie to go with your perfect dress. Most of the gowns (think: high-neck maxi styles or midi dresses with sheer inserts) fall under the $300 range, with many priced under $200.


Best places for economical wedding dress shopping, wedding dress on a budget
Anthropologie’s bridal line, BHLDN, has great great options

If you’re looking for a wedding dress that has a lot of detail, Anthropologie’s bridal line, BHLDN, has great great options. The site boasts everything from art deco maxi dresses priced under $300 to off-the-shoulder boho gowns under $2,000. The label also sells things like adorable cat-themed cake toppers and floral table numbers, so you can really make it your one-stop shop for all your wedding needs.


If you haven’t shopped at Missguided yet, consider it an insanely affordable option to get “It” girl style. The British e-tailer consistently offers pieces that nail all the current trends, both wearable and boundary-pushing. The bridal collection is no different. You can find sequin striped wrap dresses for a mere $153, as well as classic, simple wedding styles for less than $70.

Stone Fox Bride

“Our brides love backless dresses,” Molly Guy, founder of Stone Fox Bride, tells Allure. “They love super simple. For the most part we’re seeing more clean lines, two-pieces, less floral crowns and less veils. It’s a lot more paired down.” You can order a dress from Stone Fox Bride online, like The Jil, a sleek bandeau sheath with French darts and an internal bustier for $2,000 (plus, it comes in sizes 2-24) or visit the New York City showroom to try on one of the slip dresses that cost $800.


Self-Portrait dresses have been recently worn by everyone from Paris Hilton to Kate Middleton. You can opt for designer Han Chong’s short crepe and mesh fabric mini dress for just under $300, or choose a gown from the label’s newly launched bridal collection (made with the brand’s signature guipure lace) for under $1,000.

Lace and Liberty

This company, Lace and Liberty,  specializes in bridal dresses, as well as mix-and-match tops and skirts, and accessories like art deco combs and veils. You can order a “try on” box for $45, which includes a dress or top of your choice, a skirt, and accessories. If you end up placing an order, the cost will be deducted from what you spend. Dresses and separates retail from $350 to $1,600.


Your favorite British retailer for affordable runway-inspired looks is launching its first ever bridal collection. Bridal dresses start at $650, while bridesmaid dresses start at $160. Very few details have been released yet, but you can expect pieces that are super modern, such as dusty, pink satin gowns with beautiful ruched shoulders. The collection launches in April, just in time for your late spring or early summer wedding.

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